October 2020

In a previous piece, I spoke to you about the elements of what makes a case study great. I also touched on why they are such a great marketing tool, but today I’d like to go a little more in-depth on that topic.  They are the unsung hero of your Read more…

If you’re in business for yourself you know that nothing is more powerful than a satisfied customer. Leveraging social proof (other people who love your brand) can be the most effective marketing tool in your arsenal. However, in today’s digital marketplace things like testimonials and case studies are often overlooked. Read more…